AI Insights · Timothy · April 2022
Top 5 Film & Television iOS Apps in Kenya: Q1 2022 Performance
In Q1 2022, [Netflix](https://app.sensortower.com/overview/363590051?country=US) led the film & television app category in Kenya, followed by [Showmax](https://app.sensortower.com/overview/1014875256?country=US), [DStv Stream](https://app.sensortower.com/overview/467168196?country=US), [Amazon Prime Video](https://app.sensortower.com/overview/545519333?country=US), and [K24 Plus](https://app.sensortower.com/overview/1526942820?country=US).
The first quarter of 2022 saw significant activity in the film and television app sector on the iOS platform in Kenya. Here’s a closer look at the performance of the top five applications, based on data from Sensor Tower.
Netflix from Netflix, Inc. experienced notable weekly revenue fluctuations, peaking at approximately $1.3K in the final week of February. Weekly downloads showed a general upward trend, reaching 1.3K in late March, while weekly active users fluctuated around the 40K mark, ending the quarter slightly below this threshold.
Showmax from Showmax s.r.o. maintained a steady pace in weekly downloads, with numbers oscillating between 276 and 386 throughout the quarter. Weekly active users saw a gradual increase, starting at 2K and reaching around 2.1K by the end of March.
DStv Stream from Multichoice Support Services (Pty) Ltd had varied weekly downloads, with a high of 437 in late December and a low of 179 in the third week of March. Weekly active users remained relatively stable, fluctuating around 7.8K to 8.4K, closing the quarter at about 7.5K.
Amazon Prime Video from AMZN Mobile LLC saw its weekly revenue peak at $897 in the last week of February. Weekly downloads remained modest, ranging from 112 to 267. Active users fluctuated between 2.5K and 3K, ending the quarter at approximately 2.6K.
Lastly, K24 Plus from Mediamax Network Limited had a lower download range, with figures dropping from 366 in early January to 39 in the third week of March. Unfortunately, weekly active user data was not available for this app.
For more detailed insights and trends, visit Sensor Tower.
